There’s a reason Ocean City calls itself “America’s Greatest Family Resort.” It’s not just marketing—this town was literally built for families. No bars, no casinos, no late-night craziness. Just beaches, boardwalk, and a whole lot of kid-friendly fun.
We’ve been bringing our family here for years, and we’ve figured out how to make the trip smooth. Here’s everything you need to plan the perfect OCNJ family vacation.
When to Go
Peak Season (Late June – August)
This is when OCNJ is in full swing. Everything is open, the boardwalk is buzzing, and the beaches are packed. Pros: maximum activities and energy. Cons: maximum crowds and prices.
Shoulder Season (May-early June, September)
The sweet spot for many families. Weather is still warm (sometimes hot in September), but crowds are manageable. Some attractions may have limited hours, but the big ones are open. Prices drop significantly.
Avoid: If your kids are young enough that school schedules don’t matter, skip July 4th week. It’s the most crowded, most expensive week of the year.
Where to Stay
Beachfront vs. A Few Blocks Back
Beachfront sounds amazing—roll out of bed and onto the sand. But it costs 2-3x more than a place a few blocks inland. With kids, you’re lugging so much stuff to the beach anyway that walking an extra two blocks barely matters.
The move: Rent a house or condo 2-4 blocks from the beach. Use the savings for more dinners out and boardwalk rides.
Best Areas for Families
8th-16th Street: Close to boardwalk action, easy access to everything
30th-40th Street: Quieter, more residential, easier parking
Gardens area (bay side): Great for families who want pool/bay access
Hotel guide →
Beach Tips for Families
Beach tags: Required from mid-June to Labor Day, 10am-5pm. Kids under 12 are free. Buy season passes if you’re staying a week or more—the per-day cost drops significantly.
Best beaches for families: 10th-14th Street (close to boardwalk bathrooms), or head north of 30th for more space and quieter vibes.
Essential gear:
– Beach cart or wagon (dragging stuff through sand is no joke)
– Canopy or umbrella (sunscreen isn’t enough)
– Cooler with snacks and drinks
– Sand toys (buy cheap ones on the boardwalk if you didn’t bring any)
Pro tip: Go to the beach early (before 10am) to stake out a good spot, then take a midday break back at the house. Return in late afternoon when crowds thin and heat drops.
Boardwalk Must-Dos with Kids
Gillian’s Wonderland Pier
The big amusement park. Has rides for every age—from kiddie rides to real roller coasters. Ride prices add up fast, so look into wristband deals if your kids want to go wild.
Gillian’s Island Water Park
Attached to Wonderland Pier. Slides, lazy river, wave pool. Great option when you want a break from the beach but still want water.
Playland’s Castaway Cove
More rides at 10th Street. Good coasters, classic boardwalk amusements.
Arcades
Jilly’s is the big one. Skee-ball, video games, prize games—budget accordingly because kids will want to play everything.
Restaurants for Families
Ocean City is extremely kid-friendly. Very few spots are going to give you attitude about bringing children. That said, here are the best picks:
Quick Boardwalk Meals: Mack & Manco pizza, Johnson’s Popcorn, Kohr Bros custard
Sit-Down Family Spots:
– Brown’s Restaurant (boardwalk institution, great breakfast)
– Uncle Bill’s Pancake House (huge menu, handles big groups)
– Mike’s Seafood (the kids can split fried shrimp while you get crab cakes)
Full family restaurant guide →
Rainy Day Backup Plans
Jersey Shore weather can be unpredictable. Have a plan B:
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Arcades: Jilly’s can kill hours
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Movies: Frank Theatre on 9th Street
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Mini Golf: Most courses stay open in light rain
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Shopping: Boardwalk shops, Asbury Avenue
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Day trip: Atlantic City aquarium, Cape May
Full rainy day guide →
The Weekly Schedule
Planning a full week? Here’s how I’d structure it:
Day 1: Arrive, settle in, evening boardwalk walk to get oriented
Day 2: Beach day (morning), boardwalk evening
Day 3: Beach morning, Wonderland Pier afternoon, dinner out
Day 4: Water park day (or kayaking/paddleboarding)
Day 5: Beach morning, rainy day backup or mini golf afternoon
Day 6: Day trip (Cape May, Atlantic City, or Wildwood)
Day 7: Final beach morning, pack up, one last boardwalk walk
Budget Tips
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Rent with a kitchen: Breakfast and lunch at the house, dinner out
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BYOB restaurants: Buy wine/beer in Somers Point, save on drink costs
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Beach vs. water park: Beach is (almost) free. Water park is $$$
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Wristband deals: If kids want to ride all day, wristbands beat pay-per-ride
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Shoulder season: Everything is cheaper in May/June or September
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For more detailed planning, check out our first-time visitor guide or browse all kids activities.